The benefit resulting from a museum’s participation in the mobile app of Gastronomy tours is great because the app multiplies the museum’s exposure to the travellers, and therefore greatly improves the chances to have visitors, because:
The app for mobile devices is much more useful for travellers compared to the site and the laptop, which is heavy and bulky and does not provide location services, while at the same time it is far more easily accessible when someone has downloaded it to their mobile device.
The geolocation services (GPS) provided by the application and the mobile device enable the visitor to find the producers in relation to his location, to use the maps of the application, and also the guidance service in order to reach his destination.
Recent studies show that 90% of users use their mobile devices through the applications they have downloaded to them, compared to only 10% through websites.
In fact, for e-commerce, as in the case of Gastronomy Tours, the relationship between the use of mobile apps compared to mobile websites is about 20 times more than mobile apps and the trend is towards further development in favor of mobile apps.
Users of the mobile apps see more than four times more products per session compared to mobile sites and have three times higher conversion rates, resulting in product purchases and 50% more conversions in purchases per session than via computer.