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The long-awaited and most influential exhibition event in Greece, HORECA 2025, is coming on 7-10 February to be the premier trade meeting for Tourism and Catering professionals. This HORECA 2025 event serves as a vital platform for networking, knowledge sharing, and showcasing the best in the industry.
500 leading exhibitors are preparing to present from February 7 to 10 at HORECA 2025 all new products, innovative ideas, market trends, modern services, and cutting-edge technologies, contributing decisively to the redefinition, evolution, and development of businesses in the sector. This year, HORECA 2025 focuses on sustainability, digital transformation, and customer experience, offering renewed events around management, digital marketing, gastronomy, sustainability, and sales. The 19th HORECA 2025 will be the largest exhibition event in Greece and the top destination for all its hospitality professionals, providing a unique opportunity to explore the industry’s future.
Attendees will have the chance to engage with interactive sessions, workshops, and keynote speeches from industry leaders, making it a must-attend event for anyone serious about their career in hospitality.
HORECA 2025: Shaping the Future of the Hospitality Industry
See the list of exhibitors>>
Moreover, workshops led by renowned experts will provide practical insights, helping attendees gain hands-on experience that they can implement in their businesses.
HORECA 2025 will also emphasize the importance of collaboration among professionals to drive the industry forward.
At the same time, responding to the needs of its visitors for knowledge and expertise, the trade show will once again host a series of parallel events this year that is expected to attract the interest of thousands of professionals who do not “rest” and want to develop constantly. These sessions will cover a wide range of topics, including emerging technologies in hospitality, innovative culinary practices, and effective business strategies for the modern marketplace.
Additionally, topics such as digital innovation in hospitality management and crisis management strategies will be covered, ensuring that participants are well-equipped to navigate the industry’s evolving landscape.
International Hospitality Forum
The HORECA exhibition will host the 8th International Hospitality Forum organized by the Hellenic Chamber of Hotels. Global hospitality executives will analyze the trends shaping the next day of hospitality and highlight sustainability as a driver of tourism development. This forum will be a vital discussion platform where leaders will share insights on enhancing guest experiences while fostering environmentally responsible practices.
Gastronomy Lab
Acclaimed chefs of Greek gastronomy and big names from the world scene, such as France, Italy, and Spain, will present all the prevailing trends and techniques. They will demonstrate unique cooking methods, innovative presentations of traditional dishes, and the use of local, sustainable ingredients. Also, four restaurants from all over Greece will be awarded for their unique culinary concepts and zero-waste philosophy, showcasing the growing sustainability trend in gastronomy.
Coffee Events
The Coffee Events stage will host the Panhellenic Coffee Barista, Brewers Cup, and Cup Tasters Championships organized by SCA Greece. It will allow talented and ambitious baristas to win a place at the top. This competitive environment will highlight individual skills and foster networking among coffee professionals, paving the way for collaboration and creativity in the coffee scene.
HORECA Lab
In preparation for HORECA 2025, many businesses are re-evaluating their strategies to align with market trends.
Global developments, trends, digital tools, and services that form the backbone of the modern way of sales, marketing, and organization of businesses in the HoReCa sector will be presented by hospitality marketing and management experts. Attendees will learn about the latest software solutions, customer relationship management tools, and online marketing strategies that can revolutionize their businesses.
Panhellenic Cocktail Championships
This forum will also explore strategic partnerships and the importance of resilience in business practices, ensuring attendees walk away with actionable insights to foster growth and sustainability in their operations.
The exhibition will once again host the Panhellenic Competitions of Greek Cocktail, Non-Alcohol, Classic Cocktail, and Battle of the Bars by the Bartender Association of Greece, through which the new talents in the high art of cocktails will be highlighted. This exciting showcase will feature mixologists who push the boundaries of creativity and taste, offering unique experiences to attendees.
Greek Hospitality Ecosystem Forum
HORECA is hosting on Sunday, February 9, “The Greek Hospitality Ecosystem Forum” by the Hellenic Business Association. Successful entrepreneurs from all sectors will discuss the hospitality economy and how it responds to our national challenge. The discussions will focus on collaboration across sectors, innovations pushing the industry forward, and the critical role of hospitality in Greece’s economic landscape.
