Skip to main content Skip to footer 
After a long time of covid problems in the international tourism market, the 8th Athens International Tourism & Culture Expo 2021, in physical version, is a vehicle for the international promotion of the Greek tourism and will continue the efforts, as every year, to support incoming tourism.
The exhibition will offer a unique opportunity for all participants to increase their contacts, to build new business and to discover new destinations in Greece.
This year over 120 exhibitors from Greece, Bulgaria, Cyprus, Denmark and others will take part, and 150 international buyers from 50 countries (Europe, the Balkans, the Middle East, Russia, Turkey, the USA and Canada) will take part in b2b meetings with exhibitors. The exhibition will offer an opportunity for all participants to increase their contacts, build new business partnerships and discover new destinations. The event will cover the tourist categories: Leisure, Luxury Tourism and Business Tourism (MICE) with an emphasis on cultural tourism.
Bulgaria: Honored country at 8th Athens International Tourism & Culture Expo 2021
Bulgaria will be the Honored Country at the 8th Athens International Tourism & Culture Expo 2021 with the widest participation of many Bulgarian tourism companies.
For the first time, the Bulgarian Ministry of Tourism officially participates with co-exhibitors Municipalities, Organizations and companies such as the Municipality of Bansko, the Association “Festivals in Bulgaria”, the Prevention, Rehabilitation and Recreation EAD, The Castle in Ravadinovo – In Love with the Wind, Rila Travel EOOD, Grand Hotel Bansko and Hotel Regnum – Bansko, etc.
According to the Press Release of the Bulgarian Ministry of Tourism, “the two countries are developing active cooperation in the field of tourism. Greece is the main target market for Bulgaria, and in 2019 it holds the second place in number of tourist visits (over 1,100,000). Given the pandemic and anti-epidemic measures, visits from all markets, including Greece, have declined significantly since early 2020, but are gradually recovering in 2021. Greece continues to be in the top 10 markets with the largest influx of tourists to our country.
Due to the COVID-19 pandemic, the exhibition will be held in a hybrid form – on site and online. Through a virtual stand, each online visitor will have the opportunity to make a one-click teleconference meeting with exhibitors.
Where: Zappeion Megaro, Athens
When: Thursday 25 & Friday 26 November 2021
Hours: 10:00 – 20:00
Saturday 27 November 2021
Hours: 10:00 – 18:00
Entry Fees: Check official website
