The Greek Fine Food Exhibition
12th Expotrof 2026: The Leading Greek Fine Food Exhibition Celebrates 12 Years
The 12th Expotrof 2026, the premier Greek fine food exhibition, returns to celebrate its 12th anniversary, showcasing the best of Greek gastronomy and premium Greek products. Over the past decade, Expotrof 2026 has become a must-attend food and beverage trade show, connecting Greek producers with international buyers and industry professionals.
From Saturday, January 31st to Monday, February 2nd, 2026, more than 400 exclusive exhibitors will present high-quality products, including fine wines, artisanal cheeses, craft beers, bee products, extra virgin olive oils, and organic foods. The exhibition attracts professionals from retail, hospitality, catering, and tourism, providing unparalleled opportunities for networking and business growth. Attendees can participate in workshops on the intricacies of Greek culinary arts, gaining insight into sourcing, preparing, and presenting high-quality Greek products that can set businesses apart in a competitive market.
International Buyers and Export Opportunities
The 12th edition of EXPOΤROF features a dedicated Buyers Square, hosting selected buyers from countries like Singapore, Canada, Dubai, Romania, Poland, Italy, the UAE, Cyprus, and Greece. This platform offers direct export opportunities for Greek producers, enabling them to establish strong international partnerships. In an increasingly globalised market, fostering these connections is essential for the growth of the Greek fine food sector, allowing local producers to showcase their unique offerings to a broader audience.
Culinary Events, Olive Oil, and Wine Tasting
EXPOТROF 2026 goes beyond a traditional exhibition, offering a series of culinary events, tastings, and professional seminars. For the first time, a dedicated extra-virginolive oil tasting area, led by expert Yannis Karvelas, will showcase different varieties, quality indicators, and selection tips. This area aims to educate consumers on the health benefits and culinary uses of high-quality olive oil, helping to elevate its status in both local and international markets.
If you would like to visit nearby olive oil producers and taste extra virgin olive oil, check here to find and book a visit. If you have some extra time and are willing to go further, for an olive tour and tasting press here.
Wine lovers can enjoy the Wine Walk tasting square, guided by sommelier Christos Siomos, who will explore Greek fine wines, their flavour profiles, acidity levels, and varietal differences. This experience not only offers a chance to taste but also includes discussions on the historical significance of Greek wines and their resurgence in the global market.
To visit wineries nearby for a wine tasting, press here
Industry professionals can attend “Food Expert Stories” seminars and workshops to stay up to date on the latest culinary trends, while the “Cooking Greece” section, hosted by Chef Kostas Bougioouris, features modern and traditional Greek recipes. This section enables chefs to share their personal experiences and techniques, fostering a sense of community among culinary professionals and promoting the exchange of knowledge to enhance the quality of Greek cuisine.
Spotlight on the Region of Central Macedonia
To celebrate its 12th anniversary, EXPOΤROF honours the Region of Central Macedonia by showcasing its finest local products. Renowned chefs will prepare traditional recipes using regional ingredients such as cheese, olive oil, juices, sweets, jams, sauces, pastries, and wines, giving visitors the chance to taste authentic flavours and explore business partnerships directly with producers. Each dish will tell a story, reflecting the area’s rich agricultural heritage and culinary traditions and making it a focal point of the exhibition.
In addition, visitors can participate in interactive cooking demonstrations, where skilled chefs share techniques and tips for using Greek ingredients effectively. This hands-on approach not only enriches the experience but also encourages attendees to incorporate Greek flavours into their own culinary practices.
Athens Fine Food Awards 2026
The Athens Fine Food Awards (AFFA) 2026, held during EXPOΤROF, recognise excellence in Greek food products through a blind-tasting process that evaluates quality and taste, highlighting the best of Greek gastronomy. Winning products not only gain prestige but also attract attention from consumers and retailers alike, creating a ripple effect that can enhance the market visibility of participating brands.
EXPOΤROF 2026 is the ultimate Greek fine food exhibition, offering a unique combination of premium Greek products, international trade opportunities, culinary experiences, and professional networking. This event serves as a pivotal platform to promote Greek culinary arts, enhancing Greece’s reputation as a culinary destination and ensuring the rich flavours of Greek cuisine are celebrated worldwide. Attendees can expect to leave with not only new connections and knowledge but also a greater appreciation for the depth and diversity of Greek gastronomy.
